Project
Outer Edge Escapes, a business owned by Philip and Stacy Goggin, was moving locations within Farmington, Missouri, adding Axe throwing.
Challenge:
•Rename and rebrand to reflect new addition to escape games in a new location
•Owners have a particular style and abundant creativity.
•Website must
-encompass ease of use for both site visitor and site owner,
-reflect the sleek style of the brand,
-seamlessly integrate with reservation scheduling software, and
-securely accept electronic payments for those reservations
•Mid-project, the client purchased an additional location in another city, adding the requirement for reservations to be location specific.
Challenge:
•Rename and rebrand to reflect new addition to escape games in a new location
•Owners have a particular style and abundant creativity.
•Website must
-encompass ease of use for both site visitor and site owner,
-reflect the sleek style of the brand,
-seamlessly integrate with reservation scheduling software, and
-securely accept electronic payments for those reservations
•Mid-project, the client purchased an additional location in another city, adding the requirement for reservations to be location specific.
Solution:
•CS Design began by listening to all the ideas the owners had already brainstormed and adding suggestions to consider. Then CSD asked questions to help the owners determine the pros and cons and discern a conclusion for the new brand identity.
•Name: Outer Edge reflects the goal to get "out" of escape rooms and the sharp "edge" quality of axes. The name also nods to Farmington's new location on "the edge" of town.
•Brand colors include metallic and wood colors. The logo consists of a key and ax in a modern layout. The key and ax motif is used individually for each activity or in tandem to represent the entire business.
Solution:
•CS Design began by listening to all the ideas the owners had already brainstormed and adding suggestions to consider. Then CSD asked questions to help the owners determine the pros and cons and discern a conclusion for the new brand identity.
•Name: Outer Edge reflects the goal to get "out" of escape rooms and the sharp "edge" quality of axes. The name also nods to Farmington's new location on "the edge" of town.
•Brand colors include metallic and wood colors. The logo consists of a key and ax in a modern layout. The key and ax motif is used individually for each activity or in tandem to represent the entire business.
Website:
•A single domain, 'outeredgeexperience.com' does not use the city name (until sub-pages).
•The Home page is divided: Farmington/Cape Girardeau.
•Visitors can schedule a reservation and pay right from the site.
•Owners can make general edits using the training videos CSD customized for this site.
•Site design uses the brand colors and logo to create the sleek modern impression desired by the owners.
•CSD manages all technical aspects of the site, including hosting, security, and regular maintenance, ensuring its reliability and security.
Website:
•A single domain, 'outeredgeexperience.com' does not use the city name (until sub-pages).
•The Home page is divided: Farmington/Cape Girardeau.
•Visitors can schedule a reservation and pay right from the site.
•Owners can make general edits using the training videos CSD customized for this site.
•Site design uses the brand colors and logo to create the sleek modern impression desired by the owners.
•CSD manages all technical aspects of the site, including hosting, security, and regular maintenance, ensuring its reliability and security.
Scope:
•Strategy/Branding Consultation
•Logo design & Brand kit for signs, swag, social media, and other promotional uses
•Web Design & ongoing management
Scope:
•Strategy/Branding Consultation
•Logo design & Brand kit for signs, swag, social media, and other promotional uses
•Web Design & ongoing management