Read along for a free website audit you can do yourself in just one minute.
Many website elements are complex and invisible to site visitors. You can work with a professional to ensure those pieces are in place, but there are also elements you can check yourself.
How do you know if your site has all the right information in the right place?
Here are the top 7 visible things you must include on your website:
Free Website Audit Checklist
Phone number right at the top
Why? Because most people browsing your site are on their phone. Make it simple and fast for them to call you by having your phone number right at the top of your site. If you don’t have a business phone number, your email at the top will be alright. But a phone number is recommended.
A map and/or address
Again, most people browsing your site are on their phone. Make it simple and fast for them to get directions to your location by having your address easily accessible.
Newsletter sign up link
By collecting email addresses, you can keep in touch with potential and existing customers. Sending an email will be a more reliable way of communicating to your audience than a social post. Not every social media post is seen by every follower, but most people will open email.
You can collect emails with either a button link or a pop-up box. Some sites offer a discount for those who submit an email address. No matter what, we recommend prioritizing a newsletter for the portion of your audience who wants to stay connected by email.
A contact form
A contact form will help site visitors request more info by email. Your website is a path for people to follow toward purchasing your product or service. Remove obstacles by providing an easy way for them to have their questions answered. This element is different than collecting an email address for the newsletter because the potential customer can reach out to you rather than waiting for the email you would send.
Links to your social media profiles
Site visitors can follow you wherever they hang out online when you provide links to social media on your website. People who use social, tend to use it for everything. If you have a social profile, make it easy for your loyal followers to find you.
An about page
This page describes what problem you are solving for your customers. The misconception with an about page, is that its about you. But site visitors will generally care more about how you can help them. Tell the story of what problem you address and how you solve it for your customers. You can tell some backstory about how you noticed the problem and the source of your inspiration, but keep the majority of it focused on your customer and the solution you have to their problem.
A call to action
Having an obvious call to action gives site visitors a clear next step toward engaging your products or services What do you want them to do because they visited: Call you? Email to set up a consultation? Buy a product? Spell it out for your site visitors to help them know what to do with the information you have shared on the site.
Here’s our own call to action (CTA):
This free website audit checklist is a good place to start toward developing a healthy website. But for a more comprehensive, in-depth look into the health of your website, click here to start our (also free!) website evaluation