Have you ever seen a daycare with alphabet blocks spelling their name? Or a college jersey with distinctive block lettering?
Those recognizable elements distinguish the brands from each other, but also give you a clue as to the experience you will have when you interact with the brand.
Establishing your business or organization’s branding is the first step on the path to healthy online marketing.
Before we talk about what branding is, let’s talk about why we need branding.
Branding is important so that wherever people find you- social media, website, print mailers, your office- they will recognize you, remember you and continue doing business with you. Consistent branding gives recognizability so that the reputation you are building does not get credited to or confused with someone else. Branding includes both online and offline elements.
Now let’s get into what branding your business looks like.
It all boils down to: Colors. Lines. Shapes. Tone.
Combined they become the manifestation of your reputation. Your logo. Your letterhead. Business cards, stickers, pens, signs. Anything you distribute to increase brand awareness. That’s the fancy way to say “Get your name in front of potential customers”.
Colors have a personality. Fonts can be formal or informal. Tone of voice can be anywhere along the spectrum from casual to professional.
Before you can choose color, shapes, fonts that reflect you, you have to know who you are. How do you want to be known in your community and by your customers?
Does the look of your logo and the wording you use give potential customers the impression you want them to have?
Here are a few questions to help you flesh it out: