Imagine you are on a hike: you feel the warm of the sun shining, the smell of the earth below your feet, you watch clouds skip across the sky.

Where are you headed?

Do you have a map or a trail guide to help you get there?

Without answers to those questions, your day could go from fun to not-fun really fast.

Online marketing is a lot like that hike. Knowing your goal and having a strategy to reach that goal are essential pieces of your online marketing.

If you don’t know where you are headed, you can get very lost and waste a LOT of time (and money!)

We are offering you a guide to help you know where you are on the online marketing path. And help clarify what your next step might be.

We will break down the info into 3 separate articles linked together for ease of reading.

Keep in mind your “online presence” is a synonym for “online marketing”. And we like to say that having a healthy online presence is more of an adventure than a destination. You never really “arrive”, but you can certainly get to where you are enjoying the journey.

If you have any questions along the way, feel free to

Here’s the overview:

Don’t skip around the phases. Each one builds on the previous phase. 

If you don’t know what colors, fonts, and tone of voice represent you best (identity your brand-Phase 1), your site won’t be an accurate reflection of your business or organization. And if you don’t have a website established yet (build your website-Phase 2), where are you going to send someone who wants more information about your product or service when they find you online (spread your message-Phase 3)?

If that seems overwhelming, don’t worry. Let’s just take one step at a time on the path toward a healthy online presence.

Read on for more info!

We’re here to help you have a beautiful and effective online presence so you can focus on your customers.