The Path to a Healthy Online Presence – Where to begin
Imagine you are on a hike: you feel the warm of the sun shining, the smell of the earth below your feet, you watch clouds skip across the sky.
Where are you headed?
Do you have a map or a trail guide to help you get there?
Without answers to those questions, your day could go from fun to not-fun really fast.
Online marketing is a lot like that hike. Knowing your goal and having a strategy to reach that goal are essential pieces of your online marketing.
If you don’t know where you are headed, you can get very lost and waste a LOT of time (and money!)
We are offering you a guide to help you know where you are on the online marketing path. And help clarify what your next step might be.
We will break down the info into 3 separate articles linked together for ease of reading.
Keep in mind your “online presence” is a synonym for “online marketing”. And we like to say that having a healthy online presence is more of an adventure than a destination. You never really “arrive”, but you can certainly get to where you are enjoying the journey.
If you have any questions along the way, feel free to
Here’s the overview:
Don’t skip around the phases. Each one builds on the previous phase.
If you don’t know what colors, fonts, and tone of voice represent you best (identity your brand-Phase 1), your site won’t be an accurate reflection of your business or organization. And if you don’t have a website established yet (build your website-Phase 2), where are you going to send someone who wants more information about your product or service when they find you online (spread your message-Phase 3)?
If that seems overwhelming, don’t worry. Let’s just take one step at a time on the path toward a healthy online presence.
Read on for more info!