For most of us, our businesses reflect a passion for providing a unique contribution to other humans. We have these moments of clarity where we can see our ideas playing out in beautiful harmony and making the world a better place. A bonus reward, we hope, is earning a living because of the effort it takes to bring this beautiful masterpiece to life.

Sometimes we get stuck. We need help to get to that vision we see so clearly. So, we find “marketing teams.” This is a good thing, right? Well, it certainly should be. However, not all marketing teams are created equal. Here are a couple of high-level considerations as you look for someone to help with your marketing.

Think Local

Local isn’t always an option. We all understand that. But when it is, consider going in that direction. Here are a few reasons why.

  • Better for the local economy.
  • Better for the community.
  • If you can have a cup of coffee with the person(s) you work with, this is a win! Working with people you live with allows for a relational approach and can lead to higher quality investment in the project you are working on together. When you care about the people you work with, do you tend to go the extra mile for them? It can be easy to be short-changed if you don’t have a good connection with your marketing team… and your business deserves more.

Focus on Your Goals

It can be easy to create “cool stuff” for the sake of trends and styles. However, it’s more beneficial to businesses to understand goals and create a path to accomplishing them. That often requires some additional input… but input should not equal takeover. You know your business better than marketers… be sure your voice is heard. It’s your business… and your business deserves more.

Get the Data

If you have clear goals, it should lead to clear data. If your goal is to get five likes on FB, then great, you can measure that. If your goal is to get 10,000 clicks on your website, this is also great, you can measure that too. The point is to be sure your marketing team can provide the data to support your goals. This is helpful to know if you are moving in a positive direction, if you should adjust, or if you should try something entirely different. Data shouldn’t be difficult or expensive to maintain either. If it is, then you are encountering what we call a “red flag.” Red flags are not a good thing, and your business deserves more!

As we mentioned, this is a high-level approach to help you with your marketing team decisions. There are other things to consider as well. Things like quality, professionalism, capacity, etc. However, if you take the time to zoom in on the three things mentioned, the additional information will come to light quickly enough. Leave yourself margin to make quality decisions on who you choose to work with. It will save you a lot of time and money in the long run. After all, your business deserves more!

If you are still reading and would like to see one example of what successful marketing looks like to us, you can check out this case study.

Good luck, and please contact us if you want to consider us for your next marketing project.